Gotta Catch Them All!

By on February 5, 2023

Not before long, Japan streets will be dotted by Pokemon-themed manhole covers as part of a marketing technique to boost tourism.

Photo: Mainichi News

According to Japan’s Mainichi news, Pokemon now produces colorful ‘Poke lids’ featuring its monster characters and what’s famous in the region where these manhole covers are installed.

The company then donates the lids to local governments for use as a marketing tool with the intention of attracting tourists to the region.

Shimonoseki in Yamagata prefecture was one of the first western regions to jump on the idea and the region now has 4 Poke lids.

Advertisement

 

About TF Tribe