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Petit Bateau Japan has started a buy back program and collection service

By on January 21, 2023

In 2020, French children’s apparel maker Petit Bateau adopted a slogan: ‘Freedom, Quality, and Sustainability’.

It has been blazing its sustainability trail since. In 2021, it started Petit Baton in France, a buy-back program and collection service to eliminate clothing waste and contribute to a circular economy. The same is being introduced in its Japan stores.

The whole idea is to encourage families to choose high-quality, more durable clothes over the cheaper, fast-fashion brands that won’t last long and aren’t as sustainable. After kids outgrow their clothes, parents can trade them for points at the store.

The items that could be traded for points include outerwear, knitwear, sweatshirts, T-shirts, blouses, shirts, pajamas, rompers, etc. bought from Petit Bateau’s newborns and babies, kids, women’s and men’s collections.

However, underwear, socks, swimwear, bibs, stuffed toys, and items with stains are not included and may not be traded for points.

What’s happening now is that people source natural raw materials from the Earth, make products from them, and then throw them away as waste. In a linear economy, this leads to the overuse of natural resources and becomes the reason for the extinction of these non-renewable resources.

In a circular economy, someone has to put a stop in producing waste in the first place.

The number of points is different for each item: 300 points for baby bodies, 500 points for rompers, 500 to 1,100 points for children’s dresses, 2,000 points for jackets and coats, 400 points for women’s T-shirts, and 2,300 points for coats.

Collected items are resold or recycled (upcycled) at the store.

 

 

 

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