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Holy Mackerel! Norway’s vitamin D-rich Stubla hits stores in Japan.

By on May 23, 2020

Now, there’s a compelling data that suggests a possible link between severe vitamin D deficiency and Covid deaths. Health experts are now advising people to protect their health with a daily dose of Vitamin D supplements. Vitamin D is produced naturally by the skin when exposed to the sun. But as the coronavirus stay-at-home continues, many of us will not be able to stay outdoors as often as we would like to.

Prolonged pandemic means people especially older adults will be getting less Vitamin D. So it is even more important to eat Vitamin-D rich foods. When we think of foods rich in vitamin D, there is nothing as ubiquitous as the mackerel (saba) which is an important part of the Japanese diet.

In Norway, the Stubla Saba Fillet in tomato sauce/oil has become popular with children, many parents stock up on it. Norway’s mackerel is rich in nutrients because it grows in one of the world’s cleanest waters, and contains twice as much omega-3 fatty acids called EPA and DHA. Omega-3 fatty acids have attracted global attention because of its anti-aging properties as well as effectiveness in the prevention/improvement of arteriosclerosis, allergies, brain function, and etc.

From November to January, the sun doesn’t rise at all in Norway which is why health authorities recommend eating fish 2-3 times a week to improve people’s health. Mackerel is an integral part of the Norweigan diet and children start eating fish from the age of 6 months. It is no wonder the country has twice less number of coronavirus cases than Japan with only 235 recorded deaths (as of May 23).

For 60 years,  70% of the population have been repeatedly buying Stubla eaten in many different ways but more commonly as a sandwich filling or bread topping.

 

Stubla is available in Japan from this month.  Contact them for a list of stores.

Company:  Stabburet

http://www.stabburjapan.com/

stabburjapan@gmail.com

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